AT&T Fuze (HTC Touch Pro) spotted with carrier branding

**vbreal** · 10-13-2008, 11:07 AM

AT&T Fuze (HTC Touch Pro) spotted with carrier branding

Posted by Will on Saturday, October 11th, 2008 at 7:28 pm under Cingular/AT&T, Devices, HTC, Windows Mobile
AT&T Fuze showing carrier branding

We’re closing in on AT&T’s launch window for the HTC Touch Pro, rebranded as the AT&T Fuze, and it seems that AT&T is dressing up their touchscreen darling with a nice, fat carrier logo. It was apparently too much to ask that AT&T stop short of defiling the beautifully clean face of the HTC Touch Pro with their own logo.
The AT&T Fuze has been spotted, as you see in these pictures, with the AT&T logo proudly sitting next to the earpiece. With the HTC logo sitting below the VGA touchscreen, the AT&T Fuze won’t be criticized for having a lack of logos. And, with AT&T’s customized TouchFLO 3D pages, there’s no mistaking that this HTC Touch Pro has been locked down by AT&T.

AT&T application page

AT&T wants everyone to know that the AT&T Fuze’s VGA touchscreen, WiFi, GPS, 3G data connectivity, and slide-out QWERTY keyboard most definitely a part of Big Blue’s Windows Mobile smartphone portfolio. Sure, it takes away from HTC’s clean reference design, but at least the carrier didn’t completely change the Touch Pro’s design aesthetic. And, with heavy carrier subsidies expected to make this hot little smartphone affordable to the masses, we’re sure AT&T customers won’t mind the AT&T logo.
Interestingly, the HTC Wiki shows the AT&T Fuze without any branding whatsoever. You can’t even see the HTC logo below the touchscreen.
Us? We’d prefer an unlocked HTC Touch Pro sans carrier branding…
[Via: xda-dev]

**Big Al** · 10-13-2008, 11:16 AM

I was crazy about this phone, until other phones started to come out. Looks to be a solid phone by HTC. Its con's will be the WM OS, and from what videos I've seen of it, it doesn't run the Touch Flo interface as well as it should. If it weren't for the G1, this would be my phone.

**MattyMatt5481** · 10-13-2008, 11:19 AM

the phone looks nice, but the software looks ugly as sin

**Lukster** · 10-21-2008, 11:35 PM

bout time, we will see

**Cricketman** · 10-21-2008, 11:37 PM

My hatred for AT&T is growing. Why do they get all the cool phones!?!

**rawskilz** · 10-21-2008, 11:40 PM

im not liking this phone as much. the g1 "looks" superior

**SanctiAnderii** · 10-23-2008, 11:29 PM

Originally Posted by rawskilz

im not liking this phone as much. the g1 "looks" superior

The G1 "looks" superior? I'm going to have to completely disagree. The G1 looks more like a first generation phone, whereas the Touch Pro looks more refined. Check out the keyboard and the layout of the hardware. Yes, it's bulky, but to say that the G1 "looks superior" is such an overstatement.

Android is definitely superior compared to TouchFlo3D in my opinion, and Windows Mobile 6 is starting get outdated. But as far as hardware is concerned, despite the small screen, it is still a VGA screen, and the keyboard on the Touch Pro? It trumps the G1's keyboard, no doubt about it.